We’re thrilled to announce that Small Beer Stout is now exclusively available at Waitrose in 350ml bottles across 200 stores from summer 2024. This delicious dark beer, crafted at 2.5% ABV with smooth cocoa and coffee notes, is the latest addition to our growing partnership with Waitrose, which began in 2020.
Since 2020, we've been working with Waitrose to bring mid-strength beer to the masses. In October 2023, we first introduced our Big Thinkers to Small Beer Stout, a delicious dark beer, crafted at 2.5% ABV.
We'd like to thank Jourdan Gabbini, Beer & Cider Buyer at Waitrose, for the kind words he had to say about us to the press: "We believe Small Beer is at the forefront of the movement producing beers of outstanding quality, but at half the typical ABV; giving our customers the best of both!"
The good news continues as Waitrose has doubled-up down on the growing demand for mid-strength beer, by increasing its distribution of Small Beer Lager from 160 stores to over 200 stores in the UK.
Waitrose has also introduced Small Beer Pale in a new six-pack format that you can buy online, as well as in stores. Our ever-popular pale ale has been carried on Waitrose shelves as a single unit since 2019, but the introduction of a fridge pack format makes it easier for Big Thinkers to stock up on Small Beer as part of their regular shop.
