We are always shouting about the big wins, the huge milestones, the shiny achievements. And don’t get me wrong, these are always worth celebrating. But lately, my focus has shifted. My mantra has been about appreciating the small things. Those subtle, everyday joys that often slip past unnoticed.
That first feeling of sand between your toes on salty beach in Cornwall. Stumbling across a forgotten tenner in the back pocket of a pair of jeans you haven’t worn in years. Cracking open a cold, crisp beer after a long old day. These aren’t headline moments, but they’re the ones that ground us, that remind to pause, breathe and live.
The challenge we face is that today’s world doesn’t exactly allow for these micro-moments. We’ve been conditioned to constantly improve, push harder, do better. I find that the small stuff is too easily drowned out. Yet it’s precisely in this chaos that taking note of life’s simple pleasures becomes not just important but essential.
I genuinely believe that if we spent even a fraction more of our time appreciating the small things, we’d be a happier, more fulfilled, and dare I say, more successful species. Personally, I’ve built my own version of “happy hour.” And no, not the frozen margarita, two-for-one kind. Mine is an hour carved out just for something that brings me joy. Reading. Walking. Brewing. Whatever. It’s a reminder that life’s richness comes from the details, not just the headlines.
Because here’s the truth: small things make a big difference.
At Small Beer, this philosophy isn’t just an aesthetic, it’s what drives us. We’re building a movement of Big Thinkers who are willing to zoom in on the finer details, ask better questions, and ultimately, re-imagine the status quo. Our beers are crafted with intention, from re-hydration to alcohol ratios to flavour optimisation. Every decision is rooted in thoughtfulness, because we believe small moments should deliver big impact.
And this mindset isn’t confined to what’s in your glass. It stretches further into how we think about water and energy consumption, how we shape better businesses, how we collaborate with causes that matter, how we contribute to healthier communities. It’s about rethinking the foundations our predecessors set and asking: what’s next, and how can we do it better?
Even brands like Nike are tuning into this shift. Their recent campaign flipped the iconic Just Do It into Why Do It? - a slogan some read as signalling the uncertainty of a more anxious generation. But I see it differently. It’s not a lack of confidence, it’s curiosity. It’s about questioning the “why” behind the choices we make. Why are our clothes made the way they are? Why is the food industry built as it is? Why do we accept alcohol as it’s always been?
Nike reintroduces "Just Do It" to today's generation with "Why Do It?" campaign
This isn’t hesitancy. It’s evolution. A conscious, critical, and constructive way of thinking. A refusal to take things at face value.
And that’s what we’re here for: to nurture a community of thinkers (and drinkers) who value curiosity, who see beyond the obvious, and who know that it’s the little things. Those fleeting, precious moments that add up to something much bigger.
So here’s my reminder: learn to appreciate the small things in life. They’re not filler. They’re not background noise. They’re the things that stick, the ones that quietly define us. And if we give them the space they deserve, they might just change everything.
